This is Lesson #10 of the ANTIghostwriter course — a free, complete system for creating authentic content with AI assistance.
New here? Start from the full course overview.
Previous lesson: #09: The 8-Step Content Creation Cycle Explained
What You’ll Learn
Never run out of content ideas again. In this lesson, you’ll learn to use your expertise and interests as endless idea sources, apply the “four eternal markets” framework (health, wealth, relationships, happiness) to make any topic resonate, learn from content you already consume, and use AI to generate 50+ ideas in minutes based on your customer avatar.
Time to complete: ~20 minutes to generate your first batch of ideas
Generating Content Ideas: How to Create a Never-Ending Library
Content idea generation is a common challenge: how do you create a huge amount of content to build a library that never ends? Everyone eventually finds their own method for generating ideas, so recommendation number 1 is to create your own system that works for you. Until you develop that system, you can use the following methods.
If you’ve chosen to pursue your interests for personal brand positioning, you shouldn’t face a deficit of ideas. Simply talk about what interests you. I chose a topic that’s broad enough—philosophy and reasoning—something I can discuss for hours every day. These naturally become my content ideas.
Your expertise and interests are the first source of ideas. The key is to use frameworks and structure your content to make it interesting to others.
How to Make Content Interesting
Wrap your content in motivators that resonate with people. I recommend reading my article about the four eternal markets: health, wealth, relationships, happiness, plus the fifth, spirituality. These represent fundamental needs that humans have and always will have in our current incarnation as a species.
Address pain points in each content element—this makes it interesting. Don’t just talk about a topic; frame it so that it impacts, for example, health. Or discuss how to approach relationships from a status perspective. The status game provides great positioning for content.
Learn from Others
Study the content you consume: what do you find interesting to watch or read? These are ideas you can borrow. Take an idea that a YouTuber discusses and filter it through your unique prism of knowledge, skills, and experience. This will create unique content. There may be some overlap, but the key is to capture the idea and tell it from your perspective. For someone who resonates with your voice and delivery style, your content will land better.
You might disagree with some perspectives. One person’s ideas resonate differently with another. Do your own thing—create, adapt ideas, and combine several concepts.
Your favorite books, podcasts, and all consumed content can be sources to extract ideas from. While reading a book, a single phrase or statistic can become the foundation for a video or article that you can elaborate on in detail and use as a content unit.
Generating with AI
- Use Kortex, which has tools for generating ideas based on previously created customer avatars.
- Upload your reader avatar to AI, for example, in ChatGPT, press search, ask it to find acute pain points of the target audience, popular ideas, videos, and suggest material for ideas.
These ideas can become headlines for your content units, posts, or scripts for videos.
AI is particularly helpful if you’re experiencing writer’s block and don’t know where to start. It easily overcomes this block. Make use of it.
At this stage, you only need one idea on which you’ll create articles and posts. Remember that this is a cyclical process. If you have several ideas at once, save them in your knowledge base and return to them in the next iteration.
